Advertising: Aiming to Reduce a Stigma, Depend’s New Pitch Is ‘Drop Your Pants’

28 Monday Jul 2014

Posted by David Sturtz in Advertising: Aiming to Reduce a Stigma, Depend’s New Pitch Is ‘Drop Your Pants’

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IFTTT, NYT > Business Day

A new campaign for Depend incontinence products aimed at people under 50 hopes to show that bladder incontinence is common — and not only among older people.

from NYT > Business Day http://ift.tt/1ux3Ke2
via IFTTT http://ift.tt/1zkr4e1 http://ift.tt/IP98QF

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