Advertising: YouTube Stars Sell Target to College Set

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IFTTT, NYT > Business Day

The discount retailer is using YouTube celebrities to reach young consumers shopping for apparel, electronics and home furnishings for college.

from NYT > Business Day http://ift.tt/1nM7bE6
via IFTTThttp://ift.tt/WnBvzm http://ift.tt/IP98QF